When you plan to sell products on the web, one of the first things that you will require is an ecommerce website design template. Rather than build the website from scratch, you can go for a pre-designed template which contains all the necessary pages that an online store should have.

It can be considered to be a ready-made house where you only need to furnish the property with your own products, pictures, and color scheme.

Whether you plan to start an apparel, electronics, beauty, or crafts business, selecting an appropriate ecommerce website template can make your life easier as it can save your time, cut down development expenses, and allow you to start operating much sooner.

In this tutorial, we will talk about what an ecommerce website design template is, its importance, the way to select an appropriate template, and some features that may help increase the number of sales.

What is an E Commerce Website Design Template?

When selling items on the Internet, the very first thing that will be needed is an e-commerce website design template. Rather than building an E-commerce website design template is basically a website template built especially for online business sites. It has already designed pages such as those for navigation, shopping carts, products, checkout process, and many more.

By using such a template, rather than hiring a web designer to design all the pages from scratch, businesses can simply customize the template by adding their logo, products, images, color schemes, and contents.

These days, the use of templates is common due to many reasons.

Example

Think about opening an online shoe shop.

Rather than taking months to design the site yourself, you can select a professional online store website template, add your pictures, write descriptions, set prices, and start selling your goods in just a few days.

Such is the benefit of using an appropriate ecommerce template.

Why Choosing the Right Online Store Website Template Matters

The website is the first point of contact that most people have when entering into contact with your business.

If the website is outdated or takes too long to load, chances are that potential customers will leave the website without buying anything.

This is where a modern website template for an online store comes in handy because it creates a pleasant experience for shoppers who wish to buy something.

Advantages of Using a Professional E-commerce Website Template

(i)  Fast website launch
(ii)   Professional look
(iii)  Enhanced customer experience
(iv)  Responsive design
(v)   Faster website loading
(vi)  Easy to customize
(vii) Search engine friendly
(viii)Secure checkout pages
(ix)  Conversion optimization

No matter what your organization is big or small, choosing a proper template is definitely worth the cost.

What Makes a Great Ecommerce Website Design?

Good ecommerce website design is not merely about having colorful images.

It revolves around making the shopping experience for the customer easy and convenient.

A well-designed ecommerce website design takes the visitor from the home page to the checkout page seamlessly.

Some important objectives of web design for ecommerce sites are as follows:
(i)   Ensuring that products are easily accessible
(ii)  Generating customer trust
(iii) Minimizing distractions
(iv)  Streamlining the purchasing process
(v)   Encouraging repeat business

The easier the website is to use, the greater the chances that visitors will become buyers.

Essential Features of a Responsive Ecommerce Template

In today’s world, consumers do their shopping via smartphones and tablets.

That is why the layout of any good modern ecommerce template must automatically adapt to screen size variations.

It doesn’t matter whether your visitors access your website through a desktop PC or mobile device – the process of browsing must be comfortable for them.

Main Components of a Responsive Ecommerce Theme
(i)       Mobile-friendly design
(ii)     Quick page load
(iii)    Product grid system
(v)     Responsive navigation bar
(vi)    Optimized product images
(vii)   Simple checkout process
(viii)  User-friendly buttons
(ix)    Mobile search feature

The fact that Google favors mobile-friendly sites makes responsive templates advantageous for SEO purposes.

How an Online Shopping Website Increases Business Growth

Customers can shop for products on an e-commerce site at any time from any location.
In contrast with a brick-and-mortar store, which is open during fixed business hours, an online store functions 24/7.
It implies that you can generate revenues even when you sleep.

Some other benefits are:
(i)     Access to customers globally
(ii)   Reduced overhead costs
(iii)  Improved stock management
(v)   Online payment methods
(vi)  Customer rating
(vii) Marketing via SEO and social networking
(viii)Order tracking system

Since people increasingly use the internet to purchase products, there is a better chance for companies to expand if they have their professional ecommerce websites.

Ecommerce Web Design Best Practices

Designing an appealing website is essential; however, designing a website that turns visitors into paying customers is far more important. There are several basic rules in good ecommerce web design.

Keep Navigation Simple

Products must be easily found in a matter of a few clicks.
Too many categories in a navigation menu may be confusing.

Use High-Quality Product Images

Good quality images build trust and help people understand exactly what they buy.
Use several images of a product from various angles when possible.

Write Product Descriptions

Instead of listing all features, try to explain the problem that the product solves for the customer.
Use simple language understandable to everyone.

Keep Checkout Process Simple

Complicated checkout process results in cart abandonment.
Ask for necessary information only and offer various payment methods.

Establish Trust Provide:
(i)  Customer reviews
(ii)  Security badges for payments
(iii) Returns policy
(iv) Contact details
(v)  Shipping details

Trust is one of the key elements that determine purchases online.

Designing the Perfect Ecommerce Store Layout

A proper layout for an ecommerce website enables the visitor to easily find the product he is searching for.
Each page must have an objective.

Homepage
Your homepage must have:
(i)  Featured products
(ii) Categories
(iii) Promotional banners
(iv) Search box
(v) Top selling products
(vi) Testimonials from customers

Category Pages
Category pages help group the products under categories like:
(i)  Clothing
(ii) Electronics
(iii) Furniture
(iv) Beauty products

Product Pages
A product page must have:
(i)      Images of the product
(ii)     Name of the product
(iii)    Price
(iv)    Description of the product
(v)     Specifications
(vi)    Reviews by customers
(vii)  “Add to cart” button
(viii) Delivery details

Checkout Page
Ensure that the checkout page is simple, secure and distraction free.

Why Ecommerce UI Design Matters

Ecommerce UI design (User Interface Design) deals with the visual aspect of your website and how users interact with it.
An elegant interface is fun to shop from.
A cluttered interface results in high bounce rates.
Effective UI design requires:
(i)    Clean typography
(ii)   Coherent colors
(iii)  Intuitive buttons
(iv)  Simple navigation
(v)   Organized products categories
(vi)  Pretty product cards
(vii) Easy-to-use search feature

Keep in mind that users should not have to guess their next action.
Everything on your website should lead them to buy.

Website Builder Templates Make Creating an Online Store Easy

Everyone does not know how to code.
This is when website builder templates come into play.
Website builders such as Shopify, WooCommerce, Wix, Hostinger Website Builder, and Webflow provide users with templates to create professional ecommerce sites by dragging and dropping.

The advantages are:
(i)       No coding knowledge is necessary
(ii)      Quick creation of websites
(iii)     Customization
(iv)     Built-in SEO features
(v)      Hosting
(vi)     Mobile-friendly designs
(vii)    Payment gateway connection
(VIII)  Automatic updates

Product Page Design: The Most Important Page on Your Ecommerce Website

Design of the product page determines the success of a sale.
Despite the customers’ appreciation of your homepage, they will not purchase from you if your product page does not contain all the necessary information.

The best-converting product page should have:
(i)     Good quality pictures of the product
(ii)    Product title
(iii)   Detailed yet concise description
(iv)   Available sizes or colors
(v)    Stock status
(vi)   Customer ratings and reviews
(vii)  Information about shipping
(viii) Return policy
(ix)   FAQ section
(x)    “Add to Cart” button
(xi)   “Buy Now” button

Best Practices for Product Page Design Keep the description simple and benefit-oriented.
Emphasize key product features using bullet points.
Display trust and security seals.
Provide customer reviews to establish credibility.
Feature additional recommended products.

Shopping Cart Design: Make Buying Easy for Your Customers

Can you imagine yourself going on an online shopping site, selecting your items, and ending up confused about how to checkout? It is very likely that you will abandon the website.

That is why the shopping cart is one of the key factors in designing an e-commerce website. The good news is that the shopping cart allows your customer to view his/her products and check out conveniently.

It not only makes shopping easier for your customers but also minimizes cart abandonment.

Essential Features of a Good Shopping Cart Design

Your shopping cart must contain:
(i)     Product images for easy recognition
(ii)    Name and short description of the product
(iii)   Price and Quantity field
(iv)   An option to remove or edit the item
(v)    Estimated cost of shipping
(vi)   Discount codes/coupon field
(vii)  Order total
(viii) Button to check out
(ix)   Option to continue shopping

Best Practices for Shopping Cart Design

(i)   Do not make the design too complicated.
(ii)  Make sure all the expenses are visible.
(iii) Enable easy editing of the cart.
(iv) Place trust badges on your website.
(v)  Provide guest checkout.
(vi) Save the items in the cart for future visits.

A good user experience during cart process makes customers more willing to buy something from your store.

Why Every Mobile-Friendly Ecommerce Website Wins More Customers

Did you know that today’s online customers use their smartphones to look for and purchase products?

This is the reason why all responsive e-commerce websites adapt themselves for every possible screen size including mobile phones, tablets, laptops, and desktops.

Responsive websites will change their layout, images, buttons, and texts according to the screen size so that users will not be required to use zooming or scrolling.

Google uses mobile-first indexing so that Google will take into consideration mobile versions of websites when determining the search ranking.
Benefits of a Mobile-Friendly Ecommerce Website

(i)    User Experience is Better
(ii)   The Website Loads Faster
(iii)  Improves Google Rankings
(iv)  Increases Online Sales
(v)   Bounce Rate is Low
(vi)  Website Navigation is Easy
(vii) Customers Satisfied with the Website

Tips to Create a Mobile-Friendly Ecommerce Website
(i)   Responsive Design
(ii)  Buttons Big Enough to Tap on
(iii) Images Compressed for Quick Loading
(iv) Simple Menus
(v)  Pop-Ups Should Not be There
(vi) Website Tested on Various Devices

“If consumers feel comfortable browsing for items on their phones, then they will be more likely to turn into loyal consumers.”

Build an SEO-Friendly Ecommerce Website to Get More Organic Traffic

“If you have a pretty website but no one knows about it.”

SEO-optimized websites make it easier for search engines such as Google to crawl and index your website and rank your pages higher up on Google Search.

If anyone is searching for something that your business sells, then having an SEO-optimized website means you will appear on the first page of Google.

Features of an SEO-Friendly Ecommerce Website
(i)      Quick page loading speed
(ii)     Mobile-friendly design
(iii)    Simple URL structure
(iv)    Product page optimization
(v)     Meta titles & description
(vi)    Optimized images
(vii)   Internal links
(viii)  Schema markup
(ix)    HTTPS secure website

Why SEO Matters for Ecommerce

SEO allows you to:

(i)    Increase traffic organically
(ii)  Cut advertising budgets
(iii) Get in front of people looking for your products
(iv) Improve brand visibility
(v)  Make sales

This SEO friendly template for an ecommerce site will give you a great start in ranking better and receiving quality traffic.

Custom Ecommerce Website vs Website Templates

There are many business owners who want to know whether they should opt for a pre-designed ecommerce template or have a custom ecommerce website.

It all depends on your needs and your budget.

What is a Custom Ecommerce Website?

A custom ecommerce website is an ecommerce website that is created specifically for your business needs.

Benefits of a Custom Ecommerce Website
(i)Distinct brand identity
(ii)Endless customization
(iii)Enhanced scalability
(iv)Improved functionalities
(v)Tailored user experience

Benefits of Ecommerce Website Templates
(i)    Cost-effective
(ii)  Quick launch
(iii) User-friendly
(iv) Easier maintenance
(v)  Ready-to-use features
(vi) No coding involved

In the case of startups and small businesses, an e-commerce website template design can be the right way to go. When your business develops further, you can always opt for something more customized later on.

Why WooCommerce Templates Are Perfect for WordPress Users

In case your site uses the WordPress platform, a WooCommerce template is an excellent way to build an elegant online shop.

WooCommerce is a robust ecommerce solution which turns any WordPress site into a full-fledged shopping platform.

Benefits of WooCommerce Templates
(i)   Simple to install
(ii)  Many free and paid themes
(iii) Great customization opportunities
(iv) Search engine optimized layout
(v)  Payment integration
(vi) Product management tools
(vii)Lots of plugins

WooCommerce templates suit those who need a full control over the online shop without huge development expenses.

Shopify Themes: Launch an Online Store Without Coding

If you want an easy way to start your own ecommerce business, then using a Shopify theme would be perfect.

With Shopify, you will get professionally designed themes, which can help you start your ecommerce business without having to write even a line of code.

Advantages of Shopify Themes
(i)   Professional Design
(ii)  Mobile Responsiveness
(iii) Hosted Automatically
(iv)  Secure Checkout Process
(v)   Application Integrations
(vi)  Quick Loading
(vii) Customizable

This particular platform is very famous among new users because it allows them to do everything related to their ecommerce business on one platform only.

Webflow Ecommerce Templates for Modern Businesses

For those companies that desire more creativity, a Webflow ecommerce template will serve as the best combination of design and functionality.
Different from all other website builders, Webflow makes it possible to design unique websites, taking care of all aspects of managing products, payment and order processing.

Why Choose Webflow Ecommerce Templates?

• Modern responsive design
• Animations
• Visual editor
• Search engine optimization
• Content Management System
• High speed
• Versatile layouts

If you need a fast and premium-looking website for your products, then Webflow will suit you perfectly well.

Design an Ecommerce Homepage That Creates a Great First Impression

An ecommerce homepage is the equivalent of a physical store’s front door.
It takes just a few seconds for people to make up their mind whether to stay or go.
An effective homepage must be able to say right away who you are, what you offer, and what makes your brand the better choice.

Ecommerce Homepage Essentials
(i)     Distinct logo
(ii)    Simple navigation menu
(iii)   Hero banner with a call-to-action
(iv)   Featured products
(v)    Bestselling products
(vi)   Categories
(vii)  Customer testimonials
(viii) Special offers
(ix)   Newsletter subscription form
(x)    Footer with key links

Keep your homepage organized, visually pleasing, and user-friendly.

Build a Conversion-Focused Website That Turns Visitors into Customers

Luring people to the site is not the whole story.
Conversion is what you have to do once the people have come to your site.
A conversion website is one which motivates visitors to act, from buying something to signing up for the newsletter or making an inquiry.

Ways to Enhance Your Website Conversions
(i)     Call-to-action buttons
(ii)    Quality product pictures
(iii)   Trust icons
(iv)    Customer testimonials
(v)     Time-limited offers
(vi)    Easily navigable checkout
(vii)   Live chat
(viii)  Return policy
(ix)    Fast page loading

Even small changes in your website design will help to increase sales dramatically.

Ecommerce UX Design: Create an Enjoyable Shopping Experience

While UI deals with the look of the website, ecommerce UX design is all about the customer’s feelings while he or she is using the site.
A great user experience eliminates all frustration and creates an easy, pleasant, and efficient process of shopping.

Features of Great Ecommerce UX Design
(i)      Ease of navigation
(ii)     Fast page load
(iii)    Consistency
(iv)    Searchability
(v)     Filters
(vi)    Product information
(vii)   Optimization for mobile devices
(viii)  Accessibility

The customers will be more likely to stay on your website, explore its product range, and make purchases if they like browsing through it.

Online Store Design Tips for Long-Term Business Success

The web design of your online store needs to serve more purposes than just looking attractive.
It should contribute to the overall user shopping experience and make customers feel confident when browsing through the store.

Key Aspects of Online Store Design
(i)     Maintain consistent branding on all site pages.
(ii)    Use quality product photography.
(iii)   Select legible fonts and colors.
(iv)   Arrange products into categories.
(v)    Add search and filtering functionality.
(vi)   Show customer reviews and ratings.
(vii)  Feature safe and secure payment options.
(viii) Ensure mobile optimization of all pages.
(ix)   Prioritize website performance.
(x)    Continually test your website design.

Please keep in mind that the most effective template for an e-commerce website is the one that is professional in terms of both design and usability, and which performs well from the SEO point of view.

Best Practices for Choosing the Right E Commerce Website Design Template

Selecting an appropriate ecommerce website design template is arguably one of the most crucial decisions that can be made for any online venture. An appropriate template will not only increase the appeal of a website but also increase user experience, improve page ranking in Google and encourage visitors to become customers.
Before choosing an appropriate template, ask yourself the following questions:

• Is it mobile friendly?
• Is it fast?
• Is it SEO friendly?
• Am I able to customize it to meet my growing business needs?
• Does it have secure payment gateways?
• Is it customer friendly?

The answers to these questions should help you select an appropriate template for your website.

Ecommerce Website Design Checklist

Follow this checklist before you launch your ecommerce site.